I just stumbled across a change Etsy made to incoming search results. I often perform searches on google, to see if my items are showing up. I am showing up on a number of google searches, but my views on Etsy have been plummeting. If you are an Etsy shop owner that has built your business, only to find yourself struggling this may be the reason.
Here is the google shopping results for snow cone necklace today October 22, 2013. My snow cone necklace is in the first slot top left.
Once you click through to see the item this picture of the screen below is where you are taken. An Etsy listing page. The top is very different though, Notice that you don't even see the item. You are shown other "similar" items. Then you see the shop name next to some thumbnails of shop items. You actually have to scroll down in order to find the item you clicked on.
How many people clicking through to find your item, will know to scroll down?
Sorry they are photos guys... There were errors when I tried to post with actual screen shots
Here is another way Etsy is directing traffic away from your shop
I search for chocolate cupcake charm then click on images. Mine is the 6th in on the top
I deactivated my listings. My item was in the top row in the third slot. There have been reports by other sellers that their item did but appear on the page at all, or it was towards the bottom of the page.
I don't want my images to lure people to directly competing items. Amazon at least shows competing items on the bottom of the page. This is not fair to the shops that spend countless hours researching SEO, taking the best pictures they can, only to have it used to promote their direct competitors items.
To my wonderful buyers.. You can still contact me through Etsy for the time being, or find me here
This along with the allowing factory mass produced items to be called "hand made" was the reason I took all my listings down on etsy.